Charleston, South Carolina’s HEYROCCO have signed to London-based Vital Music Group, an expanded rights artist-friendly label, founded by Adam Harris, James Sanford and John Barr in 2012.

Nate Merli (vocals and guitar), Christopher Cool (bass and yes, that’s his real name), and Taco Cooper (drums) first plugged in at their parent’s garage five years ago. It didn’t take long before they quit school in pursuit of becoming the biggest and loudest rock band of their generation.

This South Carolina-bred trio may be known for their dark, nostalgic pop tunes, but their compelling image and onstage persona is in-your-face rock and roll. Their music is reminiscent of bands such as The Cure, Nada Surf, and Mudhoney spiked with an experimental blend of Broken Social Scene meets On A Friday.

“Virgin”, the first track from their forthcoming LP “Teenage Movie Soundtrack,” is available for free download here.